#1 The Platinum Way

By 26th April 2017Blog

This blog series is being written for anyone who is looking to start or grow a successful, rewarding and profitable business.

It’s a fly on the wall perspective that will show you how we started and built the fastest growing premium franchise in UK history, and, more importantly, achieved an industry-leading financial success score of 94% from our Franchise Partner network.

This blog is about the stuff we’ve learned since launching that first franchise. About having ideas and challenging the status quo, about getting started and helping hundreds of others to succeed, about business, property and eCommerce, about company life and working with friends (and enemies), about the stuff we’ve got right and the stuff we got wrong. And about doing the right thing.

We started Platinum from scratch, so we’ve learnt a lot of things by getting stuff wrong. Some other lessons have come from finding and listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, will be in here.

My greatest hope in sharing our story is that it will inspire you to bigger and better things. And to realise that ‘normal’ people, just like you, have the potential to achieve remarkable feats.

I was not born with a silver spoon in my mouth, I had no master-plan when I started the business and no one really believed I would amount to anything in life (apart from my mum!) And yet despite these handicaps, a kid who left school at 16 with no qualifications, with the help of many great people along the way, actually made it. But more importantly, we made a difference.

As we celebrate our 10th anniversary this year, with a property portfolio in excess of £250 million, an exciting new franchise in the ecommerce space and a combined annual group turnover in excess of £40 million, it’s fair to say that we have grown since our humble beginnings.

And finally, I hope that my mum and dad will finally believe me when I tell them that I haven’t spent as much time with them as I might have liked, because I’ve been a bit busy over the last decade!


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